Epsilon’s consumer connected identity

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Modern marketers face significant challenges

Ad waste & message relevance

I need to minimize media waste from over-messaging and irrelevant ads.

Fragmented customer knowledge online & offline

I have difficulty capturing, storing and categorizing online and offline data for a complete, accurate understanding of my customers.

In-house technology has tradeoffs

Building or managing technology in-house requires investment in time and resources and is limited to in-house data.

Real-time personalization at scale

Manual, segment-based targeting is outdated. I need to use AI and machine learning to deliver true personalized 1:1 marketing at scale.

Providing ROI of digital marketing

Showing clicks is not enough. I need to show true incremental impact on business KPIs such as revenue and orders.

Transparent & unified measurement

I want to see fully transparent results, including across online and offline channels, for a more accurate and holistic view of impact.

The difference with Epsilon identity

Comparison of Epsilon Identity and other data sources.

Solutions built to solve your biggest challenges

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You need...

  • A full, accurate understanding of your customers that you can act on. 
  • More and better data that you can rely on, long-term. 
  • Personalization to drive business growth and customer value.
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Only we...

  • Have the industry’s most accurate, stable and scalable data and consumer recognition. 
  • Ensure your strategy is anchored in real people and first-party data.
  • Have award-winning best-in-class digital media, messaging and loyalty solutions for 1:1 personalization at scale.

Understand far more about your

customers to predict future behaviors

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Key benefits

Recognize

customer characteristics that are new to you

Understand

customer receptiveness

Predict

future behaviors to activate in real time and at scale

Key takeaways

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Full, accurate customer recognition, rooted in first-party data

200M+ COREids that are always reachable across digital channels

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Leader in consumer privacy

Deep commitment to and excellence in privacy compliance

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1:1 personalization at scale

Award-winning, best-in-class CDP, digital, messaging & loyalty solutions

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Business outcomes and growth

Performance transparency that marketing is adding customer value and driving the business forward