Epsilon's

digital

solutions

More sales and more service with less investment. Industry-leading multi-channel, full-funnel digital advertising driven by identity and AI. Plus, real performance measurement you can verify and trust.

Person browsing vehicle listings on a mobile phone. Person browsing vehicle listings on a mobile phone.

Epsilon digital

Helping our partners on the path to full omni-channel marketing.

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Data insights

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Social ads

Display and video ads icon

Display, video, CTV

and audio ads

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Paid search

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Customer transaction tracking

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Sales & search matchback reporting

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Data insights

  • 200M+ U.S. consumers reachable online
  • 7,000+ potential attributes available per individual
  • Industry-leading customer match rates
  • Proprietary automotive audiences
  • True cross-device and online to offline matching
  • 120M+ purchases observed daily
  • Purchase data from thousands of brands

Social advertising

Retail-based automotive inventory ads

Dynamic automotive inventory ad featuring a 2025 Ford F-150 with pricing and dealership details.

Audience-driven ads

Audience-driven BMW service ad showing a blue BMW driving on a bridge with messaging to schedule a maintenance appointment at Thompson BMW.

How Epsilon creates audiences

How Epsilon creates audiences graphic showing customer data, technology, tools, decisions, and channel execution.

1:1 Display, video & audio advertising

Nissan marketing screen showing service update, online payment, and a 2025 Nissan Rogue offer.

Get in front of your most valuable customers, when they’re in-market.

  • Proprietary in-market audiences for sales and service       
  • Greater scale to reach more customers and prospects in your market         
  • Driven by people-based intelligence; using data and AI to improve efficiency and reduce wasted spend
  • Results you can trust (verified by the MRC, an independent 3rd party)
Retail Paid Search Ads section with Google search ad example and labeled extensions.

Retail paid search ads

Proprietary, state-of-the-art technology to create the most robust ads that drive customer engagement.

Matchback reporting for sales & service

Your sales and ROs are tracked from your digital ads so you can see your ROI. ROI Dealer Reporting dashboard is accessible via the Dealer Portal.

Retail Owner Retention
Matchback Reporting dashboard showing sales, communications, engagements, and channel media results.
Service Summary dashboard showing program totals, service communications, and response metrics.

Search engine optimization

Laptop displaying Google search results for 2025 Range Rover.

Advertise for SEO focused on the four following areas:

  • Identify high-volume search terms
  • Find out where your competition is ranking
  • Identify ease of moving up through organic rank positions
  • Optimize for keywords