Owner retention marketing

Help your dealership stay top of mind and engage your owners for ongoing maintenance with a multi-channel communication approach.

Auto salesperson assisting a customer inside a dealership. Auto salesperson assisting a customer inside a dealership.
“Direct mail and email examples for Kia service communications.”

A turn-key, results-driven owner retention program designed specifically for your dealership.

Epsilon's owner retention marketing programs help dealers maximize service revenue by deploying highly targeted communications throughout the ownership lifecycle. Our programs:

 

  • Build consumer loyalty, retention and brand connections
  • Ingest consumer and vehicle data to create a unique omni-channel communication strategy
  • Use consumer and vehicle behaviors to drive communications over a vehicle's lifecycle
  • Provide reporting within an OEM-branded portal to help dealers manage their program, execute campaigns and view performance reporting

Strategically reach customers at key moments of their service lifecycle with multiple touchpoints.

Customer journey diagram showing sales and service messaging across ownership stages.
Car salesperson discussing vehicle options with a customer inside a dealership.

Want to learn more about Epsilon's owner retention marketing?

Find your OEM program